Select Yes to have this shortcut advertised. An advertised shortcut points to files that may not have been installed when the original installation was run. When this shortcut is launched for the first time, the Windows Installer service installs the appropriate files and launches the file targeted by the shortcut. From that point on, the shortcut behaves as a standard shortcut. A key file is required in order for shortcut advertisement to work.

See Set a Key File for more information.